I am not a US Citizen and whilst I am aware of the election process in the USA and I hold personal views about my preference for the outcome, a discussion of that is not the purpose of this post.
Today, in his blog, Seth Godin talks about sunk costs, quitting and the value of your brand.
As I read, it occurred to me how true his message is in all domains of life, not just business.
Seth says ‘It doesn’t matter how much time or money or effort you’ve invested in something, if that project no longer makes economic sense, you should stop.’
I think we can remove the word ‘economic’ or at least substitute it with another adjective for the sentence to make perfect sense.
When a relationship no longer makes emotional sense, it is time to stop.
When a job is no longer satisfying, it is time to stop.
When a hobby is no longer fulfilling, it is time to stop.
As Seth points out in his book, The Dip: A Little Book That Teaches You When to Quit (and When to Stick), sometimes quitting is the most powerful option.